Business Services

Let us help you build your brand

The team at Seven10 Creations has years of combined experience in varying fields to help you in all aspects of creating a successful brand!


Fred Laudadio


Fred Laudadio has over 16 years of senior business management experience including the oversight of a department of over 3200 employees with 13 direct reports in the Las Vegas gaming industry. He now has over four years of experience in the California medical marijuana industry leading and growing an award-winning brand distributed to over 100 California dispensaries. He brings leadership, industry knowledge, production IP, and experience to the team and is responsible for the day to day control of the organization.


Eliza Maroney

Director of Marketing

A San Francisco native, Eliza Maroney has spent nearly a decade dedicating her life to cannabis advocacy and education. A former musician, her passion for plant medicine was ignited in 2012 when she had an opportunity to make a career-shift and manage a 10-acre cultivation site. From seed to sale, Eliza has experience in all facets of the California cannabis market and successfully launched Lucky Box Club in 2014, named #1 cannabis subscription service by Leafly in 2017. She serves as the Vice President of the California Cannabis Courier Association and is active on the board of the Eden Gathering and The Kriya Society, a women's cannabis business association. A master networker and marketing authority, Maroney joined the Fenix Family in 2018 as the Director of Marketing, bringing her extensive network to the team.


Elisa Allechant

Director of Operations

Originally from New York, Elisa Allechant began her career in the Holistic Health field in 2001 and has worked with thousands of individuals to improve their mobility and overall health and wellness. She made a career shift to cannabis after completing her BA in Communications in 2015. In 2017, Elisa served as the Sacramento Market Leader for Women Grow and as a Brand Ambassador for Lola Lola, as well as assisting in the harvest of a large medical grow in Yolo County. She first joined the Seven10 Creations team as Compliance and Community Relations Director where she used her organizational skills combined with an enthusiastic drive to build relationships in the community. After being promoted to Director of Operations, she continues to be a multi-tasking wizard, managing Seven10 production and manufacturing as well as the real estate arm of The Fenix Family.